Starting around 10:00 PM ET on March 17, 2025, updates to Yext entities with the “Geomodifier” field began experiencing an increase in error rates. This caused an increase in downstream errors in Pages generation, API calls, and ETLs. The issue was resolved by 7:00 AM ET on March 18, 2025, and error rates returned to normal. No existing data was lost during this incident.
The root cause was the accidental disablement of a product feature during upgrades to our product feature system. Since this feature controlled access to the “Geomodifier” field, this disablement caused errors and incorrect display behavior when updating or viewing profiles using this field.
The issue was resolved by re-enabling the relevant product feature. Going forward, we will implement new protocols controlling the use and disablement of product features and build new classes of controls specifically for profile field availability.